campaign
TACTICAL-4 · suggested from Operator

Growth & Conversion Simulator

Twelve scenario challenges across positioning, landing pages, funnels and measurement. Each one asks for a decision and the reasoning behind it.

flag Game Missions

01

Mission 01: Positioning

Saying what the thing is, for whom, before saying anything else.

bolt 200 XP stars 20 SP
play_circle

Rewrite the Vague Headline

Marketing TACTICAL-4
arrow_forward
play_circle

Separate Feature from Benefit

Marketing TACTICAL-4
arrow_forward
play_circle

Choose the Sharper Segment

Marketing TACTICAL-4
arrow_forward
02

Mission 02: Landing Page Conversion

The page where interest either becomes a signup or evaporates.

bolt 250 XP stars 25 SP
play_circle

Fix the Call to Action

Marketing TACTICAL-4
arrow_forward
play_circle

Cut the Form Fields

Marketing TACTICAL-4
arrow_forward
play_circle

Place the Proof

Marketing OPERATIVE-3
arrow_forward
03

Mission 03: Funnels & Measurement

Knowing which number moved and whether you moved it.

bolt 300 XP stars 30 SP
play_circle

Compute the Conversion Rate

Marketing TACTICAL-4
arrow_forward
play_circle

Identify the Vanity Metric

Marketing OPERATIVE-3
arrow_forward
play_circle

Call the A/B Test

Marketing OPERATIVE-3
arrow_forward
04

Mission 04: Retention & Community

The growth work that compounds instead of leaking.

bolt 300 XP stars 30 SP
play_circle

Find the Leaky Step

Marketing TACTICAL-4
arrow_forward
play_circle

Design the First Win

Marketing OPERATIVE-3
arrow_forward
play_circle

Write the Honest Re-engagement Message

Marketing OPERATIVE-3
arrow_forward
05

Mission 04: Retention & Community

The growth work that compounds instead of leaking.

bolt 300 XP stars 30 SP
play_circle

Find the Leaky Step

Marketing TACTICAL-4
arrow_forward
play_circle

Design the First Win

Marketing OPERATIVE-3
arrow_forward
play_circle

Write the Honest Re-engagement Message

Marketing OPERATIVE-3
arrow_forward